Physical product * Mobile UX * NFC Chips
To develop a cost-effective yet innovative solution that integrates seamlessly into the PCI DSS compliance journey, enhances brand recognition in merchant environments, and provides a valuable service to merchants and customers alike.
In 2020, SYSNET faced a challenge in establishing brand recognition due to its white-labeled solution and limited opportunities for brand exposure. Additionally, the existing Wi-Fi Porter solution, aimed at facilitating secure Wi-Fi sharing for businesses, proved unsatisfactory in terms of cost-effectiveness.
SYSNET sought a solution to enhance brand visibility in both digital and physical spaces while providing added value to merchants and their customers.
Brand recognition
SYSNET faced the challenge of establishing brand recognition due to its white-labeled solution and limited opportunities for brand exposure. This meant that any new product or solution they developed needed to not only address this issue but also integrate seamlessly into existing merchant environments without diluting the brand identity.
Cost effectiveness
The existing Wi-Fi Porter solution was deemed unsatisfactory in terms of cost-effectiveness. This suggests that any new solution developed by SYSNET needed to be economically viable, especially considering the target market of merchants who might be cost-conscious. The challenge here was to create a solution that provided added value without significantly increasing costs.
Integration with PCI DSS
SYSNET aimed to integrate its new solution seamlessly into the PCI DSS compliance journey. This presented a challenge in terms of understanding the compliance requirements and finding ways to incorporate the smart certificate concept in a manner that not only enhances security but also simplifies the compliance process for both merchants and customers.
User experience
While developing the smart certificate concept, ensuring a positive user experience for both merchants and customers was crucial. This involved challenges such as designing a user-friendly interface for merchants to validate the certificate, ensuring seamless Wi-Fi credential sharing for customers, and providing versatile display options for merchants to integrate the certificates into their environments effectively.
Market analysis
Investigated existing solutions, including the Wi-Fi Porter, to identify gaps and opportunities for improvement.
User journey mapping
Analysed key touch points in the PCI DSS compliance journey to pinpoint where integration of a smart certificate would be most effective.
Prototype development
Designed a prototype of the SYSNET Protect Smart Certificate, incorporating NFC technology for seamless Wi-Fi credential sharing.
Cost analysis
Evaluated manufacturing costs and scalability to ensure the solution remained economically viable.
The SYSNET Protect Smart Certificate concept emerged to fulfill the need for a tangible, value-added service for merchants while simultaneously boosting brand visibility. Key features of the solution include a Default Validation Certificate equipped with a writable NFC chip, facilitating easy sharing of Wi-Fi credentials between merchants and customers. Its Versatile Display Options allow for placement as a wall poster or a desktop stand, providing flexibility within merchant environments.
The Streamlined Validation Process ensures quick activation upon merchant validation, enhancing security and convenience for both parties. Integrated NFC Technology enables programming of the NFC chip with a URL redirecting to the merchant's SYSNET Protect page, showcasing cybersecurity scores and easing Wi-Fi access. Furthermore, Cost-Effective Manufacturing allows for bulk production at under $1 per piece, leveraging reusable NFC cards and annual distribution of foldable display devices.
Sysnet's Smart Certificate concept brought positive outcomes: increased brand visibility through branded certificates in merchant environments, enhanced user experience with seamless Wi-Fi access, achieved a cost-effective solution leveraging NFC technology, and garnered positive merchant perception for the value-added service, strengthening their relationship. In conclusion, SYSNET's innovative approach not only tackles brand recognition but also improves the overall experience for merchants and customers, positioning it as a leader in cybersecurity solutions.
I was Product Design & UX Lead @ Sysnet.
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Drop me an email to anton@lebed.works
